Brazilian hair straightening is a keratin-based treatment that straightens hair naturally without harsh chemicals.  It should be noted that Brazilian hair straightening is actually Keratin hair straightening and vice-versa. There is no difference between the two in terms of process, the names can be used interchangeably.

This incredible treatment is designed for people who have curly, frizzy and damaged hair! By infusing keratin deep into the hair cuticle, it uses the hair's natural ingredient to achieve radical shine, beautiful smoothness and healthy, manageable style. All hair can benefit from this treatment, even over-processed and chemically damaged hair. Developed in Brazil, the keratin formulation is kind on hair, improving its condition and restoring resiliency to leave hair strong and elastic. Better yet, it weatherproofs hair against flyaway frizz and the effects of moisture. The treatment lasts up to 4 months, eventually washing out.