Brazilian hair straightening is a keratin-based treatment that straightens hair naturally without harsh chemicals.  It should be noted that Brazilian hair straightening is actually Keratin hair straightening and vice-versa. There is no difference between the two in terms of process, the names can be used interchangeably.

This incredible treatment is designed for people who have curly, frizzy and damaged hair! By infusing keratin deep into the hair cuticle, it uses the hair's natural ingredient to achieve radical shine, beautiful smoothness and healthy, manageable style. All hair can benefit from this treatment, even over-processed and chemically damaged hair. Developed in Brazil, the keratin formulation is kind on hair, improving its condition and restoring resiliency to leave hair strong and elastic. Better yet, it weatherproofs hair against flyaway frizz and the effects of moisture. The treatment lasts up to 4 months, eventually washing out.

Keratin hair straightening also known as Brazilian hair straightening straightens hair naturally without harsh chemicals.

This incredible hair straightening treatment is designed for people who have curly, frizzy and damaged hair! By infusing keratin deep into the hair cuticle, it uses the hair's natural ingredient to achieve radical shine, beautiful smoothness and healthy, manageable style. All hair can benefit from this treatment, even over-processed and chemically damaged hair. Developed in Brazil, the keratin formulation is kind on hair, improving its condition and restoring resiliency to leave hair strong and elastic. Better yet, it weatherproofs hair against flyaway frizz and the effects of moisture. The treatment lasts up to 4 months, eventually washing out.

Japanese Hair Straightening is a revolutionary treatment which permanently straightens hair (unitil it grows out). The procedure thermally reconditions and restructures the bonds in the hair, making it completely smooth, straight and shiny. From start to finish the treatment takes about 4 hours but at home the hair will only take about 10 minutes to style. The treated hair will remain straight but the curly regrowth will need to be done after about 6 months.

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